Sales Development Representative – Lead Generation Specialist

Job Description helps heat suppliers, building managers, and service providers in the heating and cooling market do customer care and billing. We developed an easy-to-implement software platform that supports you to interact more transparently with your customers and gives you advanced insights.

Zero Friction is expanding in the UK and wants to strengthen its UK focus with new staff.

In the UK the target market includes:
• District heating and cooling companies
• Local Councils
• Housing associations

Zero Friction is member of the district energy association –

The Sales Development Representative – lead generation expert position is an inside salesperson focused on outreach, prospecting and lead qualification. This sales job focuses on prospecting outbound leads and qualify the lead and hand it off to another salesperson to close.

The ideal candidate should be familiar with the latest lead generation techniques, lead management systems, and email marketing. They are required to adapt and update our lead generation tactics according to customers’ needs and market demand.

We see this as vital position to grow our UK business.

Key tasks include:

Prospecting: SDRs identify potential customers by researching the target market, finding potential leads through various channels, and reaching out to them through emails, cold calling, or social media.

Lead qualification: SDRs assess the quality of leads and determine whether they meet the qualification criteria for the company’s product or service. They need to ask the right questions to uncover the prospect’s needs, challenges, and goals.

Setting appointments: Once a lead is qualified, the SDR schedules an appointment with the sales representative to take the lead further down the sales funnel.

Follow-up: SDRs follow up with leads who have shown interest in the product or service but have not yet committed to a purchase. They continue to nurture the relationship until the lead is ready to buy.

Collaboration: SDRs collaborate closely with the sales team to align on the lead qualification criteria, messaging, and strategy. They provide feedback on what is working and what needs improvement.

Metrics tracking: SDRs track key performance metrics such as the number of calls made, emails sent, appointments scheduled, and revenue generated. They use this data to analyze the effectiveness of their outreach strategy and make data-driven decisions.

The SDR works with the commercial and marketing team and the Solution Advisory consultants.


• Driving lead generation campaigns
• Increase awareness
• Generating new leads increase awareness
• Following up on leads and conducting research to identify potential customers
• Submitting marketing and sales pipeline reports


• Energy sector or heating sector experience is preference
• Good understanding of IT/Software landscapes

Business Development skills

• Lead identification
• Relationship building
• Communication

Expert level
• Experienced

Engagement type
• This is a permanent position but we are also open for project engagements

Hard and Soft Skills

Sales Development Representatives (SDRs) need a combination of hard and soft skills to be successful in their role. Here are some of the key skills that SDRs should possess:

Communication Skills: SDRs must have excellent communication skills, both written and verbal. They need to be able to effectively communicate the value proposition of the product or service to potential customers and build relationships over the phone or through email.

Active Listening: SDRs need to be able to actively listen to potential customers to understand their needs and challenges. They should be able to ask the right questions to uncover valuable information that will help qualify leads.

Persistence: SDRs need to be persistent and resilient, as they will face rejection and objections on a regular basis. They should be able to handle rejection professionally and continue to follow up with leads until they are ready to move forward.

Time Management: SDRs must be able to manage their time effectively, as they will often have multiple leads to follow up with and appointments to schedule. They need to be able to prioritize their tasks and work efficiently to maximize their productivity.

Adaptability: SDRs need to be adaptable and able to work in a fast-paced, dynamic environment. They should be able to adjust their approach based on feedback and changing market conditions.

Technical Skills: SDRs should be familiar with basic sales and marketing tools such as CRMs, sales automation software, and email marketing platforms.

Teamwork: SDRs need to be able to work effectively in a team environment, collaborating with the sales team, marketing team, and other stakeholders to achieve common goals.


• Microsoft Office Suite
• HubSpot -CRM
• LinkedIn Sales Navigator


• You are working a close cooperation with an international team. We are a young motivated organisation wanting to make an impact on Net zero, the climate change and the energy transition.
• Working from home or satellite office.
• Training to get you up to speed and keep you up to speed.
• Impact on the marketing activities to be successful in the market
• Growth potential into other sales roles.
• The main office is Gent, Belgium
• A solid remuneration package based on your experience
• Engagement type – This is a permanent position but we are also open for project engagements


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